About us


Red's is a modern home goods + accessories shop based in Eau Claire, WI. Our design eye is derived from our Scandinavian heritage - simple, timeless, and functional. The majority of our goods are Made in America to support makers + regional economies. If it's not US made, we work to source from independent artisans and ethically responsible companies. Red's was opened in November 2015 by Becca Cooke - an Eau Claire native. Her vision wasn't just to sell "stuff", but to create a gathering place for women in the Chippewa Valley. Red's hosts poetry readings, workshops, yoga, rallies + more - working to connect women in authentic ways. In 2016, the shop kicked off the Red Letter Grant - a social entrepreneurship arm of the store that awards grants bi-annually to women in the Chippewa Valley who want to start their own business. Now a 501c3, Red Letter Grant serves ten counties throughout western Wisconsin.